Solar lead generation for UK installers.
We manage Facebook and Instagram advertising to generate enquiries for your solar panel installation business. Campaigns focus on the areas you cover, and your team follows up with interested homeowners.
Read a client’s feedback
A solar advertising campaign, managed for you.
You want to spend your time surveying, quoting and installing. We handle the campaign: adverts, an enquiry form or landing page, and a route for the details to reach your team. This is managed advertising built around your business.
Promote your installations
Explain your solar offer through adverts on Facebook and Instagram.
Ask useful questions
Collect contact details and the property information you agree with us.
Follow up with homeowners
Receive the enquiry through the delivery route agreed during setup.
Feedback from Simple Heating Services.
John Roberts shares his experience of working with InstallsUp, from handling enquiries through to booking.
See our client reviews“He understood what we needed, moved quickly and kept things organised from enquiry through to booking. Reliable, easy to work with and commercially switched on.”
For solar businesses ready to take on more homeowner work.
You have areas you can cover, an installation offer you can explain and someone who can respond to enquiries. A managed campaign may suit you if:
- You want another source of enquiries alongside referrals.
- You’re receiving contacts that don’t suit your area or installation work.
- You need to understand what your advertising spend is bringing in.
- You don’t have time to create adverts and manage Meta campaigns.
We’ll discuss your capacity and budget before recommending a campaign. If you mainly want commercial solar projects, commercial outreach may be the more relevant route.
Start with the work you want
- Installations and offer
- The solar work you take on, any battery options you provide, and what you can accurately advertise.
- Coverage and capacity
- Where you survey and install, and how much additional work your team can handle.
- Enquiry handling
- Who contacts homeowners, what they need to know and how you’ll record the next step.
What we handle for you.
We build and manage the campaign through Meta Ads, the advertising platform for Facebook and Instagram.
The adverts explain your service and give interested homeowners a way to enquire. We agree the setup, delivery route and review process before launch.
- Campaign planning and targeting
- Plan around your solar offer, preferred areas and advertising budget.
- Advert creative and copy
- Create clear adverts using your approved offer, suitable project material and relevant proof.
- Enquiry form or landing page
- Explain the next step and collect the answers your team needs to start a conversation.
- Enquiry delivery
- Agree how you want to receive contact details and answers, then check the chosen route before launch.
- Review and campaign changes
- Use campaign data and your feedback to review the adverts, targeting and questions.
Tell us where you install and the solar work you want more of.
Discuss your solar campaignsWhat does your team need to know about an enquiry?
A name and phone number may leave you with too little to work with. We agree form questions that help you understand the request before you call.
These are examples to discuss, rather than a fixed qualification package. Your team still confirms the answers and assesses the property. A submitted form isn’t a technical assessment or a booked survey.
Read how to qualify a lead- Location
- Is the property in an area you survey and install in?
- Property and ownership
- Who owns the property, and who needs to be involved in discussing the installation?
- Installation interest
- Are they asking about solar panels, storage or a service your team offers?
- Timing and next step
- Are they comparing options, planning ahead or looking to arrange a conversation now?
How we get your campaign started.
We agree the offer, budget and responsibilities before the adverts go live.
What we need from you
Your installation services, areas, capacity and offer, plus project photos and reviews you can share. We’ll explain the account access needed. Your team handles homeowner calls, property assessments, surveys and quotes.
Discuss your business
Understand the installations you want, your coverage and what has worked or fallen short before.
Agree the details
Set out the scope, costs, terms, enquiry questions and delivery route.
Build and check
Prepare the adverts and form for your approval, and test how an enquiry reaches your team.
Launch and review
Review the response and your follow-up feedback, then agree what to change.
Follow enquiries through to surveys, quotes and installations.
We review the advertising figures alongside what your team learns when they speak to homeowners. That helps us see whether the campaign is attracting work you can take on.
Understand cost per lead and cost per action- Spend and enquiries
- Review advertising spend and cost per enquiry, with a clear definition of what is being counted.
- Contact and fit
- Record which homeowners you reached, which enquiries suited your services and why others didn’t.
- Surveys and quotes
- Track the next steps your team arranged, keeping pending decisions separate.
- Installations, where records exist
- Connect enquiries with completed sales and the value of the work where you can reliably share those outcomes.
Other ways to reach solar customers.
Your next step depends on who you want to work for. Meta campaigns can sit alongside the sources of work you already use.
Commercial solar projects
Introduce your service to relevant businesses and decision-makers through targeted commercial outreach.
Explore commercial outreachCustomers searching online
Explain your installation services and coverage clearly through your website and local search presence. SEO also supports people checking your business after seeing an advert.
Explore SEO and AI search visibilityQuestions about solar lead generation.
What the service involves and what we agree before starting.
Is this managed advertising or a list of leads for sale?
We build and manage Meta advertising campaigns around your installation business. The service described here is campaign management, rather than buying a ready-made contact list.
Will the adverts run on Facebook and Instagram?
Yes. We use Meta Ads and agree suitable placements and the campaign setup before launch.
How will enquiries reach my team?
Tell us how you prefer to receive them. We’ll agree a practical delivery route during setup and confirm any connection work needed before starting.
Are enquiries exclusive to my business?
We’ll explain the enquiry-sharing arrangement in your proposal before you agree. A homeowner may also contact other installers independently.
Are homeowners phone-verified or booked for a survey?
The form collects the answers agreed with you. Your team follows up, confirms the details and arranges surveys or quotes. Any additional verification or appointment service would need to be explicitly agreed.
What does solar lead generation cost?
Costs depend on the campaign scope and advertising budget. Your proposal will explain the service fee, advertising spend and payment arrangements so you can assess the total before deciding.
How long do I need to commit for?
The proposal will set out the term, review points and cancellation arrangements. We’ll explain those before you commit.
Can you guarantee leads or installations?
No. Enquiry volume, cost and sales depend on your offer, areas, budget, market response and follow-up. We agree the campaign work and review performance with you.
Let’s talk about your solar campaigns.
Tell us about your installations, areas and current enquiries. We’ll discuss whether managed Meta advertising fits and what the setup would involve.